![]() Martez Saporta-Rothuysen, owner of South Africa’s MMM Agency, believes that “it is helpful” to draw up a list of modeling agencies that work with the companies you’ve researched and to simply “reach out to them.” Putting yourself out there and showing off your work never hurts! This preliminary research will help you understand what is expected of swimsuit models during a shoot and which areas of swimwear you should be focusing on. Carefully study the different types of swimsuit models and what they are doing in the shots. To become a swimsuit model, the first thing you should do is look at magazines, swimwear product websites, and swimwear-related catalogs. ![]() “It’s a very exciting time right now for modeling,” Newhoff says. There are no specific swimsuit or bikini model measurement requirements. Today, media brands like Sports Illustrated regularly promote “a very healthy body type and curvy models.” Particularly in the last two years, swimsuit modeling across the board has “celebrated every body type” for both women and men. “The standards when I started in this industry called for very thin models,” she recalls, noting a change about 20 years ago to a “healthier athletic physique” for sports brands and labels like Nike and Adidas. Fortunately, the physical requirements for modeling swimsuits have become more inclusive over the years.Īllee Newhoff, director at Front Management, says she has noticed a shift in the market over the years to be representative of the average swimsuit consumer. If you’d specifically like to become a bikini model, remember that your physique is by design on full display, so maintaining a fit lifestyle is paramount. “I’m mainly booked by larger companies that own multiple swimwear brands as well as a lot of smaller brands that are popular on social media.”Īs with any profession, being a swimsuit model comes with a set of specific requirements and expectations. “I try on the first few prototypes of new designs and explain to designers and seamstresses how to make the garment fit better,” Roberts explains of her time as a swimwear fit model. Outside of the digital sales and marketing space, you’ll find swimsuit and bikini models doing showroom modeling, which, Roberts says, “is exactly what it sounds like: Models wear swimwear garments in designer showrooms during buyer meetings.”Ī third job a swimsuit model may be employed for is as a fit model, where the model acts as a live mannequin during the production of swimwear. Swimwear models are booked for swim brand catalogs and for e-commerce, which is basically shooting the products you see online.” According to actor and model Meghan Roberts, “ Swimwear is everywhere these days, from Amazon to Fashion Nova to Net-a-Porter. They’re more than just the bikini-clad women you see on magazine covers you’ll see them in advertisements for just about every brand that sells swimsuits. A swimsuit model promotes all kinds of swimwear products for women and men.
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